Our Capabilities

Our experience and trusted partnerships are reflected in the scope of our capabilities. We see ourselves as problem-solvers, so we are frequently invited early into conversations, whether a brand is simply an idea or is ready for reimagining.


Branding & Marketing

Activations

Brand Development & Rebranding

Brand Style Guides

Environmental Design

Iconography

Logo & ID Systems

Packaging

Print Collateral

Promotional/Swag

Strategic Marketing Campaigns

Digital Development

Digital Ad Campaigns

Digital Collateral

Ecommerce

Email Marketing

Social Media Campaigns

Website Design & Development

Content Production

Copywriting

Editorial (Books, Magazines, Brochures)

Explainer Videos

Illustration

Infographics

Messaging

Motion Graphics

Naming

Photography

Pitch Decks

Storyboarding

Taglines

Voice & Tone

The strongest relationships yield the strongest work.

We work with every client to build meaningful, trustworthy relationships arriving at solutions together.

Our Process

1

Discovery

Unveiling Your Brand's Potential

The journey to a captivating brand begins with a deep dive. We believe in fostering a collaborative environment where we get to know you and your brand intimately. Through in-depth interviews, we'll delve into your brand vision, target audience, product aspirations, and the competitive landscape. We'll work together to gather inspiration through competitor analysis and mood board creation, ensuring we capture the essence of your brand identity.

2

Strategy

Crafting a Winning Brand Narrative

Once we have a clear understanding of your brand's DNA, it's time to craft a strategic roadmap for success. This phase involves meticulous planning to define your unique selling propositions (USPs) and develop a messaging strategy that resonates with your target audience. We'll establish your brand positioning, ensuring you stand out in the crowded marketplace.

3

Concept

Bringing Your Vision to Life

Here's where creativity takes flight! We'll translate your brand strategy into visually captivating concepts. Our team of design experts will brainstorm and sketch initial design ideas, exploring various formats and materials to bring your vision to life. We'll present you with multiple options, fostering open communication and feedback loops to ensure the final design perfectly embodies your brand essence.

4

Execution

Seamlessly Transforming Ideas into Reality

Once we have agreed on a creative concept, we move on to the final phase, which involves turning the concept into a tangible creation. In this phase, we work on implementing the design and messaging across all brand touchpoints, including packaging, website, marketing collateral, social media, email, and expo materials. Our goal is to create a consistent brand experience for your customers, regardless of where they encounter your brand.

Our Team

  • Rachel Landers

    Rachel Landers, owner and Creative Director of Rachel Landers Creative Studio (founded 2016), believes in the power of good design. She's passionate about crafting impactful branding experiences, especially for food & CPG companies.

    Before launching her studio, Rachel spent over five years on the creative team for Whole Foods Market's Global Marketing Team, where she honed her skills designing and art-directing national and international campaigns. Rachel's work has graced national print and broadcast outlets, including HOW magazine. She holds an M.A. in Advertising with an emphasis in Art Direction from the University of Texas-Austin and a B.A. in Marketing and Spanish.

    Beyond the studio, Rachel is actively engaged in Austin's vibrant food scene. She's the Creative Director for the Texas Food & Wine Alliance and is a member of the Austin Chapter of Les Dames d'Escoffier, fostering connections and celebrating all things culinary.

    When not creating, Rachel seeks inspiration in travel, visiting international food markets, lengthy meals with friends, and hitting the links to chase the perfect swing.

  • Rogelio Puente

    Designer, photographer, James Beard judge, and chilaquiles enthusiast. With a design career that spans more than 15 years, Rogelio Puente’s branding and advertising campaigns have earned him multiple awards including the American Advertising Awards (ADDYs) in both Austin and Oklahoma City and recognitions from LogoLounge and Graphis. After working in publishing, he founded an award-winning creative agency in 2008. Nearly 12 years later, he sold his stake to pursue new endeavors, combining his love for design, photography, and good food. Rogelio was born in Mexico City, Mexico, and raised in Austin, Texas. It is quite possible that he has Tex-Mex running through his veins by now.

A few brands we’ve worked with:

Rachel Landers Creative Studio Good Catch Logo
Rachel Landers Creative Studio Just Water
Rachel Landers Creative Studio Kendra Scott
Rachel Landers Creative Studio Neutral Logo
Rachel Landers Creative Studio RetailMeNot
Rachel Landers Creative Studio Texas Food and Wine Alliance
Rachel Landers Creative Studio Wicked Kitchen
Rachel Landers Creative Studio Whole Foods Market
Rachel Landers Creative Studio Whole Kids Foundation